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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Predictably Irrational by Dan Ariely presents systematic and predictable behaviors that lead to irrational decision making
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
artikal br.: 60874

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

88% of respondents would recommend this to a friend

artikal br.: 60874

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Predictably Irrational by Dan Ariely presents systematic and predictable behaviors that lead to irrational decision making
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What Stands Out

Behavioral Insights
Explores the irrational behaviors that influence decisions, offering readers profound insights into human psychology and how context affects choice.
Expanded Edition
Includes updated research and additional examples, enriching understanding of economics intertwined with human behavior and enhancing learning for a diverse audience.
Illustrated Format
Visually engaging illustrations aid comprehension, making complex concepts accessible and appealing to readers, fostering deeper connection with content.

Детаљи о производу

Get the revised and expanded edition of Predictably Irrational by {{AUTHOR}} with hidden forces that shape our decisions. Available on Ubuy Serbia. Shop now!
  • Revised and expanded edition of 'Predictably Irrational' by Dan Ariely
  • Explores the hidden forces that influence decision-making
  • Challenges the assumption of fundamentally rational behavior
  • Addresses various behaviors from overpaying to procrastination
  • Reveals systematic and predictable aspects of misguided behaviors
  • Related books by the author: 'Irrationally Yours', 'The (Honest) Truth About Dishonesty', 'Dollars and Sense', 'The Upside of Irrationality'
Publisher Harper Perennial
Publication date April 27, 2010
Edition Revised and Expanded ed.
Language English
Print length 384 pages
ISBN-10 0061353248
ISBN-13 978-0061353246
Item Weight 2.31 pounds (1.05 kg)
Reading age 18 years and up
Dimensions 5.31 x 0.86 x 8 inches (13.5 x 2.2 x 20.3 cm)

Who Should Buy?

Suitable For
  • Behavioral Science Enthusiasts

    Individuals interested in understanding psychological and behavioral economics will find valuable insights throughout the book.

  • Business Professionals

    Professionals in marketing and management can use the insights to enhance decision-making and improve customer engagement strategies.

  • Students of Psychology

    College students studying psychology or human behavior will gain a solid foundation in behavioral economics principles from this book.

Not Suitable For
  • Hardcore Skeptics

    Readers who distrust behavioral science theories may find the concepts unconvincing and overly simplistic in application.

OPIS PROIZVODA

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

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Statistics Editorial Review

Predictably Irrational is a fascinating book that explores the irrational decisions we make, even when we believe we are behaving rationally. The author shares use case stories to make the book more interesting than others in the genre. It is a marketing classic that provides insights into how consumers and humans think in everyday transactions. While some reviewers found the writing style boring and felt that the experiments were predictable and incomplete, overall, the book offers practical implications and valuable insights.

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Прос

  • Use case stories make it more interesting than other books in the genre
  • Offers insights into how consumers and humans think in everyday transactions
  • Provides practical implications

Цонс

  • Writing style can be boring

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RSD 2029

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Карактеристике и предности

  • Revised and expanded edition of the New York Times bestseller
  • Common assumption of rational behavior is refuted
  • Misguided behaviors are systematic and predictable

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